About us

WITJUTI

At Witjuti, we believe in creating clothing that is comfortable, stylish and sustainable. We feel strongly that fashion should be as easy on the body and the environment as it is on the eyes.

Witjuti clothing can be worn and styled many ways, and since it is crafted from super-strong Bamboo, each piece is made to last for years to come.

OUR NAME

Witjuti acknowledges the traditional custodians of the land, and we pay our respects to the Elders past, present and future, for they hold the memories, the traditions, the culture and hopes of Indigenous Australia. 

Witjuti (pronounced “wicheddy”) comes from Witjuti Grub and is the Indigenous spelling of the Australian Larvae – Witchetty Grub or Witchety Grub. The Witjuti Grub lives in the roots of some acacia trees and particularly in the roots of the Witchetty Bush, found in Central Australia. As it is symbolic of natural Australia, it only seems natural for an Australian clothing label to be called Witjuti.

We design with a strong emphasis on celebrating and respecting Indigenous Australia, and by naming each product using traditional Australian languages, Witjuti embraces the enduring spiritual connection to the land.

WHY BAMBOO?

Well to name just a few of the environmental benefits, Bamboo is biodegradable, has an extremely fast regenerative rate, and requires significantly less water for growth than most fabrics. In addition, Bamboo is antibacterial, naturally moisture-wicking to reduce wetness and odour, and is one of the softest, most luxuriously comfortable fabrics on the planet.

Witjuti fabrics are knitted in batches to our specifications in an OEKO-TEX -100 certified facility, and our colours are special blends. That’s why our Black is so strong and deep, and our Charcoal is as beautiful as a stormy sea.  Our vivid Coral and Magenta just vibrate with energy. 

ETHICS

At Witjuti we strive to produce as little waste as possible, and we examine our environmental footprint every step of the way, always seeking new ways to improve our sustainability. We also embrace the human side of ethical business policies, believing strongly in fair wages and ethical treatment of workers. 

That’s why all Witjuti clothing is made in an IMO certified factory, which means all employees are treated respectfully, and never overworked or underpaid.

Sustainability meets style– it’s a simple motto, and it’s one that Witjuti vows to stand by.